Brooklyn Weddings

Brooklyn Weddings








Edible art:
Among the painted cakes JollyBe’s Ruth Seidler has created for clients are a double chocolate buttermilk cake filled with orange curd and chopped candied orange peel, with ginger-flavored rolled fondant. Its subjects — a dragon and phoenix (symbolizing yin and yang) and the Chinese character, “double happiness” — are inspired by China’s ceramics and needlework.









Dreams come true
JollyBe’s baker, Ruth Seidler, combines art school training with culinary arts for spectacular cakes

By Rebecca Migdal
for The Brooklyn Bride

Is it food or is it art?

One JollyBe cake resembles exquisitely painted, fine bone china with a crown of delicate porcelain flower petals in the shape of a chrysanthemum. On another, Northwest Indian carvings come to life in brilliant, jewel-like colors; on yet another, mythical creatures from a Greek vase curl around the cake’s smooth curves. The meticulously crafted confections seem almost too precious to be eaten.

The casual observer might be excused for assuming that more care has been given to appearance, than to flavor, texture and the quality of the ingredients, but any question about the ultimate purpose of these consumable works of art will evaporate in one delicious nibble.

Take, for example, the double chocolate cake with peppermint buttercream icing. It might have been made to resemble a Seurat painting or a Persian palace urn; either way, it tastes like heaven: light and rich with perfectly flavored minty frosting that’s not sugary sweet.

Then there’s the almond cake filled with almond “dacquoise” (a crunchy, chewy meringue laced with ground nuts) and apricot preserves, frosted with almond buttercream. It looks fabulous trimmed in gold leaf and traced with Renaissance florals, with a cascade of sugar posies on top. Nonetheless, the promise of its delectable interior makes it worth the anguish of cutting into the gleaming perfection of its icing.

A woman who sampled the dessert at a tasting party was overheard gushing, “I don’t even like almonds, but this is the most delicious cake I’ve ever tasted.”

And then there’s the lemon cake with its filling of raspberry-black currant puree, coated with lemon buttercream. The tower of layers might be mistaken for an antique Majolica ceramic fountain embellished with scenic painted cartouches, except that it’s topped with a fondant sunflower, rather than a gushing spray of water. The flavor? It tingles with tartness and zing, doing a little flamenco dance on the tongue.

And these are just some of the nearly endless flavor combinations available in JollyBe Bakery’s splendid, hand-painted cakes. Others include hazelnut, espresso or devil’s food cake; orange curd, marzipan or stabilized whipped cream with fresh fruit fillings; and for icing, rolled fondant, ganache or meringue.

But it doesn’t stop there. Whatever your cake fantasy may be, Ruth Seidler is the baker whose mission is to make it a reality.

Three years ago, when Seidler launched her small specialty bakery, named JollyBe in honor of her three sons, Josh, Oliver and Benjamin, she already knew she had really hit on something with her beautifully painted and decorated cakes. What had begun as a fun way to create a unique gift for a friend or relative, had become a calling. An artist with a Masters degree in art conservation, Seidler had worked at major museums restoring aging paintings. As word-of-mouth spread about her fabulous confections, she turned from repairing and preserving antiques to creating edible art meant to be enjoyed in the moment.

Seidler’s cakes may be best devoured shortly after baking, but the memories they sweeten will last a lifetime. They’re sure to play a central role at the table of any wedding feast or birthday bash, and to live on in the photo albums of her clients. .


JollyBe Bakery is located in Park Slope. For more information, call designer Ruth Seidler at (718) 965-1651, e-mail jollybebakery@gmail.com or visit the Web site, www.jollybebakery.com. A three-tiered cake, serving 65 guests, is approximately $750. Cakes should be ordered at least two months in advance; rush orders are occasionally accepted.

May 13, 2006 edition |. Read more about Brooklyn Weddings

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